Category Archives: Uncategorized

DVD Authoring With Eyedea Worx

Eyedea Worx and Notion Worx are here to make creating custom media and merchandise as easy as possible for our clients, which is why offer so many different services.

Often when creating custom printed merchandise, graphic design is necessary to get a logo or custom artwork ready to print. When duplicating or replicating CDs, we sometimes have to help with creating a master when a physical CD or DDP is not ready.

For film projects, this often means creating a DVD title menu, editing video clips, or authoring a DVD master. DVD authoring is just one of the many services we can provide to clients to help make the process of creating custom DVD packages as quick and easy as possible.

AUHTORING

There are many options when creating a DVD master, and we are here to make sure create a product that is consistent with what you want to see. There are several things we will ask about when putting together a plan for creating your DVDs, including:

-Another important question is how you’d like the DVD to play. A common option is an autorun, where is where the DVD will automatically play from the beginning of main title without showing a menu first, and will continue to play on a loop. This is a great option for training videos or videos that will play in the background of a trade show or other event. Filmmakers and musicians often want to have a menu appear first to choose between clips or songs, in which case we can create a DVD title menu.

-Should you want a custom menu, we can author it with your custom background images and text. Simply email us the image you’d like for the background, the text you’d like to see, and any other special instructions and we will send you a proof of what the menu looks like before we create the master.

-Depending on the size and length of your video, the type of DVD necessary for your project is also important. A standard DVD is a “DVD5″ and can hold 4.7GB, which is approximately 3 hours of video. If the project has multiple files that go over that, a “DVD9” (also known as “dual-layer”) can hold 8.5GB of data. Dual-layer discs are going to be more costly, but will hold much more video, so it’s important to know how long the master will be before pricing out any DVD duplication or replication.

-If your files are digital, we prefer a high quality Apple Pro-Res files, which are a high-resolution video file that makes for the best final product. If you have another kind of file (such as a .MP4 or .WAV), those should still be very good quality, but might not be as sharp as a Pro-Res. We cannot take low-resolution files and create amazing looking video from it; whatever quality video you provide us is what will be authored into a master and ultimately produced, so the higher quality from the start, the better.

These are just a few things we will ask when beginning your DVD project that help us to create what you have in mind. Contact us to discuss the many ways that we can help YOU take your video and create a DVD!

Graphic Design from Eyedea Worx!

Eyedea Worx and Notion Worx are proud to provide a wide range of services, including CD and DVD duplication/replication, custom branded merchandise production, USB flash drive production, and print services.

Among the many thing that Eyedea Worx and Notion Worx can do for our clients, we also provide graphic design!

Our marketing-savvy graphic design department create a winning, high-impact, professional packaging style to fit the specific needs of your project and the unique tastes of your audience. Whether you’re looking to create a new packaging design from scratch or just need some assistance giving your packaging design a finishing touch, we have your covered.

We can develop a brand-new design for you based entirely on your specifications, or we can help you choose from a wide variety of pre-existing templates (for DVD, CD, flash drives, or whatever item you want to produce!)

head-with-packaging-cropped

If you want to print a custom graphic on a certain item but don’t have any artwork ready, that’s no problem because we can create it for you! Prices vary depending on the intricacy of the desired artwork, but we will only charge for exactly the time it takes to get the perfect design for your band, business, or special event.

You can find more information about our graphic design services at our website here, or just contact us to tell us what CUSTOM design you want to work with us to create for YOU!

info@eyedeaworx.com

800-973-9383 x106

 

Video on Demand from Eyedea Worx!

Video on Demand is the best way to monetize and distribute your digital content on-line. Make your videos available anytime, anywhere, on any device!

Customers can download your videos and watch whenever they like on smartphones, tablets, laptops, TV’s, or any other connected device – even when they’re offline.

Choose a plan, tell us how you want to get paid, and upload and organize your content. We also design and create a ‘Sell Page’ just for you, so you can start selling immediately, right from your site!

VOD

Customers complete a secure purchase on your site via your cart. Afterward,they can push play and start watching immediately AND download a free app for their device to watch offline at any time, buffer-free.

The best part is how easy it is to set up and maintain- no web skills required! Branding and analytics come standard; Plugins and upgrades available from Eyedea Worx:
• More sales channels, more upsells, more lead capture and conversion
• Create your own branded video app
• Warehouse your digital titles to endless video store partners & affiliates
• Use our cart and payment processing for no additional cost
• Improve user experience and brand with a custom theme library
• Use Eyedea Worx to sell and deliver titles from your own webpage
• Convert DVD customers to digital with add-on digital offering

Visit our Eyedea Worx website for more information about this video on demand service and get your video content working for you today!!

VHS to DVD Conversion with Eyedea Worx

tape conversion

Do you have old VHS tapes at home that are collecting dust on your shelf? So many people have a TON of home videos sitting around that have all kinds of great memories. However, with changing times and technology the VHS may very well soon be a thing of the past.

For those that want to preserve their memories in a DIGITAL format that will not only be easier to play on a DVD player or a computer but will also last much longer than a VHS, Eyedea Worx can easily do VHS to DVD conversion for you.

Not only can Eyedea Worx and Notion Worx convert your old VHS tapes to DVD (or even a digital video file to put onto a hard drive or USB flash drive), but we can also convert your vinyl records to CD, too! Whether you’ve got LPs or 45s, we can turn your analog to digital with fast, friendly, and reliable service.

For more details including pricing on analog to digital media conversion, visit our website.

You can also contact us via email or give us a call and ask about how to convert your VHS tapes to DVD or your vinyl records to CD.

info@eyedeaworx.com

800-973-9383

Make The Most of Your Branded Promotional Merchandise

branded promotional products

Promotion is important for any kind of business; whether you’ve been around for years or are just starting, getting your brand into the minds of future customers is what keeps a business thriving.

This is why it is so important to have great branded merchandise to promote your brand and make sure that people think of you first when in the market for your products.

Since the average person needs to see a brand seven times before buying, here are a few tips for making the most out of your custom branded promotional products:

Quality is Important

Promotional merchandise with your logo on it is a great way to leave an impression with a potential client, so it’s best to have something that will highlight your business’ high quality. This might take some more time and a bit more of an initial investment, but it will certainly pay off when a great-looking promotional item leads to clients that already know you are the best choice.

Stand Out and Be Flashy!

People who attend trade shows are handed countless promotional items throughout a convention, so it’s much better to take some time and think about what will stand out from the crowd. Basic items like pens, key chains, and flyers are an easy start, but what will really get some attention? Branded speakers, golf balls, and headphones are all items that will leave a huge impression on your new customers.

Offer a Diverse Swag Bag

“Swag bags” are a great way to offer a variety of different promotional giveaways to new customers. By placing 3 or 4 well-chosen items in a branded bag, you can be sure to have at least 1 item that will get a positive response and get your brand seen. Notion Worx offers over 500,000 promotional products to choose from, so there are plenty of choices to brand some great swag!

Include Contact Information with a Business Card or Download Card

When putting together a swag bag, it’s a good idea to include some contact information so that a promotional item will directly lead to your phone ringing with new business. Business cards are an inexpensive and classic way to get your contact information out there, but there are other options that might make you stand out even more. Download cards are business cards with a unique code that directs people to your website and allows them to enter the code to download whatever exclusive content you want, or card-shaped flash drives are a way to load the data directly onto it!

Make it Your Own!

Whatever kind or quantity of branded merchandise you may choose, you have the opportunity to personalize it to be exactly what you want. So let your imagination run wild and choose items that represent the ideals you want potential customers to know about you.

Ready for the Record

recordsmastering


Originally posted by Ableton and can be found here.


(Eyedea Worx is proud to be able to offer Vinyl Mastering and Pressing options for Musicians. Contact us today at 1-800-973-9383)

 


This past weekend cities across the globe marked Record Store Day, that time when people the world over get together to support that most future-proof of all musical formats, and the independent shops that sell them. After all, despite the convenience of online shopping nothing beats flicking through the racks, meeting fellow music fiends and giving the studio-tan a break. Let’s face it, music feels immortalized once it hits the hallowed wax, and many producers still hope to see their beloved creations carved into a shiny black (or any other color) disc.


In honor of this year’s worldwide celebration of vinyl, we asked journalist, label owner and all-round vinyl nut, Oli Warwick, for insight on how to ensure releases reach the black stuff, and what you can do to make sure your tracks sound the best they can when going under the needle.


Labels


Before we get into anything technical, some readers may be wondering what needs to happen to get their music in front of a vinyl label. Getting a label interested in your music can be a process of demos and knockbacks, but the key is in targeting the right places for your music and reaching out to like-minded heads. If that shameless self-promotion doesn’t appeal, you can always start your own label, and plenty of artists do these days. If you’re sitting on a two-track firebomb that can’t wait to be signed, you can either save up the funds or talk to a distributor about a pressing and distribution (P&D) deal, where they front the costs of manufacture for a slice of the profits. These deals are not so easy to come by these days but again it comes down to research, finding the right company to sell your style of music to the right shops. If you’re feeling plucky you can always take the hardcore route and self-distribute, but be ready to do a whole lot of hustling and make good friends with your local post office.


Mastering Houses


The next stop for your tracks is the mastering house. In choosing where your tracks get mastered, there are a lot of options out there, from keen-eared semi-pro characters with high-end plug-ins and decent monitors through to purpose built mastering studios. Your best bet is to dig out the records you love the sound of and find out where they were mastered; read the label or try Discogs for pointers. And bear in mind the cheapest option isn’t always the best one.


Thinking Physical


First things first, you need to know what will be actually going on the record. As a physical medium, naturally there is only limited space available for audio, and the more time you try to stuff on a side, the shallower the grooves will have to be and hence the quieter the cut will be. While there are no exact rules, most mastering houses recommend between eight and nine minutes per side cutting at 45 rpm or ten to twelve minutes per side cutting at 33 1/3 rpm. This rule applies to getting the loudest possible cut, which is of most concern for club tracks that are liable to need to stand up to other records in a DJ’s mix. If your music is more aimed towards the home-listening experience, these concerns are not so significant. When trying to squeeze a bundle of tracks on a side, it also pays to consider what will go where: the nearer the needle gets to the center of the record, the more inner-groove distortion you will get, so make sure your bona-fide dance wrecker is sitting pretty on the outer edge where possible.


Pre-Master Mixing


With the placement of the tracks out of the way, the next step is to get the stereo mix down just right. Of course mixing is a wholly different beast unto itself, which we’re not going into here, but be aware that the mastering process can bring out gremlins in the mix you may not have noticed. In the case of tricky elements such as vocals, you can always supply ‘vocal up’ and ‘vocal down’ versions to give the engineer the choice for the best results.


One of the crucial points about the mixdown is in setting the correct peak level for your track. It’s generally recommended to have levels peaking between -3 and -6 dBs to allow for headroom. This gives the engineer the space they need to work their magic. When mastering requires the boosting of certain frequencies, no headroom means there’s no space to go upwards without meeting the dreaded ogre of distortion. Of course if you’re crafting nosebleed industrial techno that red-lining noise might be exactly what you’re after, but any engineer worth their salt will be doing their utmost to avoid it unless asked otherwise.


“Dynamic range is what makes music exciting,” explains Shawn Joseph, head engineer at Optimum Mastering in Bristol, UK, “and regardless of whether your music is quiet or loud, we should take every opportunity to preserve it. Given plenty of headroom a mix should have clean transient peaks and bags of energy. If the peaks are already clipped or the life has been compressed out of a mix, there is very little we can do.”



Don’t Touch That Dial


Equally as important as headroom is to leave the compression, limiting and EQ on the mix bus well alone. Of course it’s tempting when testing out your tracks (particularly in clubs) to slap a bit of processing on the mix bus to fatten everything up, but when it comes to mastering time this is a key part of the engineer’s arsenal in bringing the best out of your track, and if you’ve gone to the right studio they’ll have the best (and most expensive) tools for the job.


“Every mix is different so there is no one-solution-fits-all, that’s why you go to an engineer rather than use a plug-in,” Shawn explains. “An engineer should be able to tell if your mix has a balance that suits the genre and will translate to its given audience. They’ll also take into account the format it will be played on.”


The Bounce


As a minimum rule, 24 bit, 44.1 kHz WAV or AIFF files are best for bouncing your tracks as they are lossless audio, meaning none of the sonic information is lost in the process. After bouncing, it’s essential to check your wares before submitting, making sure the files are immaculate. Chopped ends are surprisingly common, and you don’t want to have overlooked some unruly automation or that take of you trying out some diva vocals that somehow slipped into the final mix. It’s also not that unusual for out of place spikes to occur in a digital transfer. A good mastering house will let you know if something is up and give you a chance to resubmit, but another may not be so kind, and only you know for sure when the track is as it should be.


Trust Your Ears


If you can’t attend the mastering session in person, ask to check over returned master files, and do so as thoroughly as possible – test them out, get some input from friends and be sure this is what you want immortalized on wax.


“While it’s an extra cost, the only way to be absolutely sure before lacquers are cut is to get a test acetate done,” explains Jack Adams, the head vinyl engineer at Optimum. “It will represent exactly what the program will be, and can be played back in a multitude of scenarios to ensure all parties are happy with the cut, as well as being used for comparison with the finished pressing.”


There are good reasons to get a test pressing done first; other considerations that can come into play between the mastering and the physical cutting. It’s your last chance saloon before the full pressing goes ahead so make sure you’re happy with everything. In particular, stereo bass can cause problems when it comes to the cut and may need to be rolled off with an elliptical EQ. Likewise unruly high and low frequencies can cause havoc in a groove and may need to be tempered before cutting.


“Very stereo mixes create a lot of vertical movement of the cutter head,” Jack adds, “which makes the groove deeper and shallower. This makes the cutting assembly push further across the disc, eating up space and therefore time and loudness.”


The Finished Product


There’s nothing quite like the glorious day when you get the finished product. Then it’s simply time to enjoy sitting back and hearing the beautiful interaction as a needle picks up every nuance of your beloved creation and sends it back into the room. Savor that moment; never will your music have felt so real.