Category Archives: Industry News

ISO Files and How To Provide Us Your Video Master

We recently posted about how to provide us with your audio master for duplication and replication projects. We work with many different bands and musicians to provide high-quality CD duplication and replication, for which we prefer a master in the form of a DDP file or a physical audio CD.

Eyedea Worx and Notion Worx also handles many different film projects, from features and documentaries to corporate training videos and instructional DVDs. For video projects, our requirements for a client-provided master are much the same as with audio; we prefer an .ISO file or a physical DVD master copy.

Much like with a DDP, an ISO file is a single file that’s an exact representation of an entire video file. The contents of a disc can be precisely duplicated in a single ISO file, which means that we can then duplicate the exact contents of the video project without needing any additional instructions.


An ISO file is the only file that essentially acts like a physical DVD, with all of the data intact. This is why we like to either receive an ISO or a physical DVD, as both are great for re-creating an exact video sequence. ISO files can be sent via a program like Wetransfer or Dropbox and can reach us from anywhere in the world, saving shipping time and cost.

If you have separate video files (like MP4, Apple Pro-Res, or any other video format), we here at Eyedea Worx can most likely edit the clips together and author a new DVD master, but this will require some additional time and cost. Cost for video editing and authoring will depend on the length of the video and particular requirements for the DVD menu, as well as total time is takes to complete all requests. We also will need exact instructions for editing and sequencing and will create a test disc for approval before moving forward with any duplication or replication; this extra time is often not possible if a job needs to be turned around quickly.

So when considering Eyedea Worx for your DVD duplication and replication, keep in mind that the best master you can provide to ensure accurate reproduction is either a physical DVD or a ISO file. 

The Merch Table #2!


Eyedea Worx and Notion Worx are happy to introduce……
the second MERCH TABLE SPECIAL!!!!

For bands that want to stock up on many items in one place and promote a new release, Eyedea Worx and Notion Worx are happy to offer a second option for promoting a new release and getting BRANDED merchandise in one shot!

This special price includes:
-500 stickers (2×1 size)
-25 District “Concert T-shirts” (1 color, 1 location printing)
-100 2-panel CDs (includes printed disc, sleeve, shrink wrap, and assembly)
-Digital distribution to stores like iTunes, Spotify, and many more online stores INCLUDED!!

Contact us today to ask about this and other special packages designed to make merchandise quick and easy!

800-973-9383 x106

Live Music Video and Live Music Streaming from Eyedea Worx

We here at Eyedea Worx love live music and are happy to work with so many talented musicians.

We sponsor as many music festivals and events as we can, and had a great time at last weekend’s Higher Ground Music Festival in Denver. Over two days we got to see many great live sets from bands around the country, and took TONS of video for you to enjoy! You can find the full playlist from the 2015 Higher Ground Music Festival below:

We took video for new bands we had never seen before and were happy to meet like Calliope Musicals and Me Like Bees but also local bands we’ve worked with in the past like High Five, Red Stinger, and King Cardinal.

Eyedea Worx is also a title sponsor for Mountain Size Presents, Live at Evergroove. A monthly live show from Evergroove Studio in Evergreen, CO, the broadcast streams LIVE as the action happens and has welcomed local Denver acts and national (and international) touring bands alike.

Last night, Evergroove welcomed Texas rock band Jack Kerowax for a live streaming show, and you re-watch the live stream at Youtube here:

Stay tuned on our Eyedea Worx and Notion Worx Facebook page as well as our official websites for more information about upcoming music events and more from Eyedea Worx!

Higher Ground Music Festival THIS WEEKEND!


The Higher Ground Music Festival is THIS WEEKEND and we’re happy to be a sponsor!

Come see us around Casselman’s  in downtown Denver on Friday night and all day Saturday while enjoying a wide variety of musical styles across multiple stages!

The full lineup and schedule can be found at the Higher Ground Music Festival website here.


CD Still Top 2014 Music Sales

“What Music Sales Really Look Like…” from Digital Music

akdown based on percentage of US total sales in 2014.  Source: Recording Industry Association of America (RIAA).  Total sales across all formats were $6.97 billion, down 5% from 2013.

Based on percentage of US total sales in 2014. Source: Recording Industry Association of America (RIAA). Total sales across all formats were $6.97 billion, down 5% from 2013.


Despite an overall drop of 5% in overall music sales last year, CDs continue to be the dominant way that people buy their music.


For those of us that use Itunes, Bandcamp, Spotify, and one of any of the countless online resources available for music discovery and purchasing, this might be a bit of a surprise. This graphic illustrates just how much ground the various internet sources are gaining on the good ‘ol compact disc, but the CD still wins over downloads.


However, think of all of the places that CDs are still sold- including at the merch booth at live shows! Musicians still go for CDs for convenience and overall aesthetic, because we all know that you can’t spend time and go through the awesome artwork on a download card or MP3 file.


If you need CDs duplicated and high quality artwork printed into any kind of package for your fans to hold, contact us at Eyedea Worx! There are so many different options available for CDs and we’d love to show them all to you!

Practice Makes Perfect

practice guitar

By Brooke E. Layman

Practice, practice, practice. We have all heard it before. We have repeated the old adage practice makes perfect, and we have followed our own advice. But how much practice is enough and how do we know if we are actually getting better? Calm down Nancy, you aren’t the first person to ask these questions and you won’t be the last.

No one can tell you exactly how much practice is the right amount for you. An hour a day may make you great at doing crossword puzzles, but it probably won’t make you an internationally renowned jazz pianist. Psychologists have suggested that it takes 10,000 hours or approximately 10 years to become an expert at something, focusing on deliberate practice.

It’s easy to get frustrated when you feel like you’ve been doing the same thing over and over but what you don’t realize is, the more you keep plugging away you are actually getting better. Kudos to you!

You can’t go pro unless you’re as good as you can be… and know that you can always be better. Listen to the people who know what they are doing. No one became famous straight out of the womb; you are going to have to practice.

Which musician do you idolize? Watch videos and learn how to play the way they do. Follow local bands and record them on stage. Get the idea?

If you’ve been working hard on your own and are ready to start your own band, avoid bringing on people who will make the rehearsing process less productive.

If you already have a band, get all that you can out of your rehearsal time. It’s fun to get together with your band mates but rehearsal time isn’t about catching up on your life, it’s about practicing. Take a tip from Joe Satriani and make practice time all that it can be.

Don’t just practice your instrument, practice getting into a calm and relaxed state of mind. If you can learn how to find your “happy place” you can harness this feeling when you get on stage to perform.

Know the difference between mindless practice and deliberate practice. Don’t just sit down and play for the heck of playing, play it like you mean it!

And guess what friends: playing an instrument has added benefits like increasing memory capacity and relieving stress. I don’t know why you are still reading this article, go pick up your (enter instrument of choice) and starting practicing!

The Importance of An Entertainment Media Release

Are you getting ready to release a CD or film project, or are you planning on hosting an awesome show or event soon? Well, don’t forget to send out a media release to gain the attention and exposure of journalists and media outlets.
We know that media releases seem substandard to the exposure and power of social media, however they are still a key ingredient to the success of entertainment publicity. The endorsement of well-known journalists and media outlets hold a lot of weight when it comes to entertainment promotion, even more so than social media and a general online presence.
Here’s a brief overview on how to format a media release before it is distributed to the media:
When it comes to writing a media release, you can either do it yourself or hire a professional writer. Media releases are not hard to write, however there is a format that must be adhered to.
The header of a release must have all of your contact information including: your name, phone number and email address. This is usually located the top of either corner and will include the line: “FOR IMMEDIATE RELEASE” in all capitals and bolded as to display the urgency of the information within the document.
The line down from the header is where you would put in the headliner for the release, it should be strong and captivating to lure journalists in.
At the beginning of the body the location needs to be identified with a dash after it i.e. New York, NY- or Denver, CO–. The first paragraph needs to be direct and concise and must answer all of the following questions: who, what, why, where and how. Include a compelling and sellable quote from a key authority such as yourself, other project partners/investors or the management team. The final paragraph should contain helpful information on the project or event that is being highlighted and should be kept short and simple.
The final piece of the release will be the boilerplate that provides information on the artist or band as well as your website, again this should be concise as well.
By: Carolee Rojas


P.R. template example provided:

Stand Out And Give The Film Festivals What They Want!

Thinking of submitting your independent film to film festivals? Here are a few quick pointers from some of the top film festivals and organizations on what they are looking for and what makes films stand out.

• Films that have original and interesting storytelling and diverse voices
• Films that push the limits of style and narrative
• Good films with interesting points of view
• Well-written, original and compelling screenplays

These tips may seem like a no-brainer, but think about how many times you’ve seen the same storyline? They really want filmmakers who have a fresh view on storytelling and who truly think outside of the box.

If you are just starting out, film experts suggest starting with short films first then working your way into feature films. The reason for this is to keep your costs of film production low and also to network and create buzz around you before you move onto features. As far as short films and features films go, each festival has their own stipulations and preferences for each of those submissions so be sure to research your festivals of interest to make sure that you are in-line for what kind of material they are looking for. Here is a list of some popular film festivals and film markets to consider submission to:,,,
By: Carolee Rojas

10 Effective Business Uses For QR Codes

Mobile technology has completely changed the way that corporations interact with consumers. Never before has sharing information been so widespread and instantaneous. QT codes are arguably the fastest growing development in the mobile marketing. They are turning up everywhere–from hair salons to tattoo parlors. Consumers scan the versatile codes with smart phones, accessing an endless variety of content. The codes can be printed on almost any surface imaginable.

1. Business Cards: Standard business cards offer a limited amount of space and information. Give potential clients and customers a wealth of knowledge by including a QR code on your next business card. With one quick scan, your information is delivered to their phone.

2. Posters: Movie posters remain a vital piece of advertising in the film industry, but the poster itself is rather one dimensional. By including a QR code, consumers can link directly to the movie’s trailer. The same goes for concert posters–with QR codes linking to an artist’s music or videos.

3. Invitations: Any experienced event planner can speak to the difficulty of obtaining timely RSVP’s from guests. With a QR Code, an RSVP is as simple as a quick scan.

4. Concerts: Sure there are more attractive pieces of art than a QR code, but what could be more effective? Instead of steering fans to a crowded merchandise table, musicians of all kinds can have QR codes linking to digital downloads for every song on their setlist. Simply project the codes above the stage during songs.

5. Commercials: Move customers from the couch to the point of sale without ever leaving the living room. This advertisement by AXA is an excellent example. We are not as far from Willy Wonka’s candy bar broadcast as we once thought.

6. Food: QR codes are revolutionizing customers’ relationship with the foods they eat. By including a QR code, restaurants and food service industries can provide recipes or even information on where the ingredients were grown and purchased. This concept is a perfect fix for any picky eater, someone with food allergies, or the calorie counter.

7. Maps: Subway systems, airports, convention centers, music festivals and more are making navigation a breeze by placing interactive maps in the palm of visitors’ hands.

8. Direct Mail: QR codes linking to personalized URL (Uniformed Resource Locator) brings direct mail pieces into the 21st century. Offer customers a variety of access points on your next mailer.

9. News articles: Want to steer traffic from the page to the web? By including a QR code beneath articles, readers can instantly comment on posts and interact with other readers.

10. Museums: By placing a QR Code next to exhibit pieces, visitors gain instant access to artist info, the time period and related artists. Rather than steering guests toward the museum shop, simply include a QR code that links to a poster of the painting that they can purchase from the phone and grab effortlessly on their way out.

By wmg